and not to mention that it's being broadcast live.Īll of this makes it quite incredible that the MTV VMAs 2023, held last week at the Prudential Center in Newark, New Jersey, ran so smoothly. Especially when you consider the number of egos involved. So if you're a fan of stars like Olivia Rodrigo, Doja Cat, Nicki Minaj, Megan Thee Stallion, Lil Wayne or Måneskin, it's a real must-see.Īt the same time, the scale and complexity of the event make it an incredible challenge to produce. And it's not just about who wins: leading artists also get to strut their stuff on stage and give the kind of performance you simply won't see anywhere else. This annual event brings together the world's top pop talent in one arena, launching a million gossip columns in the process. One answer to that question is, indeed, to watch the VMAs (Video Music Awards). So you wonder: what's the point of MTV in 2023, exactly? Since the birth of YouTube, though, you've been able watch your faves 24 hours a day online. Once upon a time, MTV was pretty much the only place to see your pop heroes play. Nostalgia and parody aside, the band do have a point. (Check it out: the best place to see it is on, erm, MTV's YouTube channel.) Then came MTV's VMAs, in which Fall Out Boy performed a revamp of Billy Joel's We Didn't Start the Fire featuring the line 'YouTube killed MTV'. First, there was Barbie, a movie funded by Mattel in which Mattel turned out to be the bad guys. What will 2023 be remembered for? For my money, it will be the year of corporations embracing self-reflexive irony.
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